Getting Everybody Talking About Fresh Veg
Welcome to The Very Very Veg Co’s Trading Talk page! The Fenmarc team have created Trading Talk to keep you updated with developments in fresh produce marketing. We aim to bring you the latest news, views and information on this fast-changing marketplace.
Right now it’s an exciting time to be involved with fresh produce. Thanks to celebrities like Jamie Oliver and campaigns by major retailers, not to mention the economy, many British consumers want to make healthier, more economical choices when it comes to feeding their families.
So when our research showed that many cooks were ‘stuck in a rut’ when it came to buying and preparing fresh veg, we swung into action and created our very own range of branded veg. With handy tips for storage and prep, plus easy, tasty recipes on-pack and online, we’re ready to bring the nation’s vegetable aisles to life with a new sense of adventure.
The Very Very Veg Co range is designed to appeal to a wide range of consumers, from kitchen novices just starting out with home cooking, to experienced cooks looking for new and different ways to prepare veg: The range comprises:
Everyday Favourites: Our core, value-for-money selection of everyday veg.
Unearthed Treasures: Unique or unusual varieties like our red-and-white Rudolph potatoes and colourful Rainbow Carrots.
Organic: Grown to Organic Food Federation standards
Easy Peasy: Tasty veg dishes with a twist – the ultimate convenience range
Small and Sweet: Veg that tastes as sweet and tender as it looks
According to an article in The Grocer, the growing trend for branded fresh produce isn’t just good for the nation’s wellbeing; pepping up the produce aisle is good for retail sales too. That’s why we’re committed to thinking up new ways to help consumers make the most of their veg, with new products, in-store events and memorable promotions all in the pipeline.
So we hope you’ll check in regularly, or even better, subscribe to The VVVeg Co’s Trading Talk page. We’ll keep you posted on industry and consumer trends and offer instant links to leading online information sites. And if you’d like to share news, views and questions about the fresh produce trade, we’d be very, very happy to hear from you. Contact us – you’ll find our details in the contact section above.
We look forward to keeping you updated with The Very Very Veg Co as it grows!